July 25, 2019

How to Build a Data Driven Marketing Organisation – Attracting & Selling to Customers using analytics

In this post, we look at how companies are using analytics in the attraction phase of their marketing and how that flows into the selling phase. This includes marketing mix modelling, hyper-personalisation and customer lifetime value.
July 12, 2019

How to Build a Data Driven Marketing Organisation – Examples of what leading marketing organisations are doing with their data

For innovative businesses who are serious about taking their business intelligence and data and insights strategy to a new level, prescriptive analytics is a powerful tool.
July 8, 2019

How to Build a Data Driven Marketing Organisation – Introduction

For innovative businesses who are serious about taking their business intelligence and data and insights strategy to a new level, prescriptive analytics is a powerful tool.
May 15, 2019

Next Best Action: Prescriptive Analytics

For innovative businesses who are serious about taking their business intelligence and data and insights strategy to a new level, prescriptive analytics is a powerful tool.
May 14, 2019

Understanding the importance of a data journey

When we start working with businesses, in the early stages, we constantly reiterate the importance of the data journey. Why is this? Because often, it is an intimidating process. Big things want to be achieved and many times the roadmap can be unclear.
May 14, 2019

Backwards Looking: Descriptive & Diagnostic Analytics

Innovation in this fast moving world is arguably one of the most important factors that will enable a company's long term success. But many times, while leaders are looking forward to forge new territory and bring to life their customer value, they often get caught up in hypothesising and making assumption based decisions.
May 4, 2019

Data & insights in 2019. The top things to consider when building your data analytics capabilities

Where is the future of business heading? Experts believe it will evolve around smart people, data analytics, insights, data-driven decision making, storytelling, and automation.
May 4, 2019

Forward Looking: Predictive Analytics

Predictive analytics is taking relevant historical data and using a series of advanced machine learning techniques, statistical and modelling techniques to help predict unknown outcomes or future events.
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