analytics

July 25, 2019

How to Build a Data Driven Marketing Organisation – Attracting & Selling to Customers using analytics

In this post, we look at how companies are using analytics in the attraction phase of their marketing and how that flows into the selling phase. This includes marketing mix modelling, hyper-personalisation and customer lifetime value.
July 12, 2019

How to Build a Data Driven Marketing Organisation – Examples of what leading marketing organisations are doing with their data

For innovative businesses who are serious about taking their business intelligence and data and insights strategy to a new level, prescriptive analytics is a powerful tool.
July 8, 2019

How to Build a Data Driven Marketing Organisation – Introduction

For innovative businesses who are serious about taking their business intelligence and data and insights strategy to a new level, prescriptive analytics is a powerful tool.
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